I-Online Business Blueprint
I-Online Business Blueprint
Okuqukethwe
Ibhizinisi Eliku-inthanethi- Ukuze uhlale unokuncintisana futhi uphumelele endaweni yokusebenza yesikhathi esizayo, kubalulekile ukugxila ezindaweni ezimbalwa ezibalulekile. Nazi ezinye zezinto ezibaluleke kakhulu okufanele ugxile kuzo:
- Ukufunda Okuqhubekayo Nokuthuthukiswa Kwamakhono:
Ukuze uhlale ufanelekile futhi uncintisane ngokushesha ukushintsha indawo yokusebenza, kubalulekile ukufunda nokuthuthukisa amakhono amasha ngokuqhubekayo. Lokhu kungabandakanya imfundo nokuqeqeshwa okusemthethweni, kanye nokufunda emsebenzini kanye nolwazi olungokoqobo.
- Ukuguquguquka nokuguquguquka:
Ukuze uphumelele endaweni yokusebenza yesikhathi esizayo, kubalulekile ukuguquguquka nokuvumelana nezimo, futhi ukwazi ukuzivumelanisa nezinguquko ezimakethe zemisebenzi, ubuchwepheshe, kanye nomnotho obanzi.
- Ukusebenzisana nokusebenzisana:
Ukubambisana nokusebenza ngokubambisana kulindeleke ukuba kubaluleke kakhulu emsebenzini wesikhathi esizayo, njengoba abantu befuna ukusebenzisana ukuze baxazulule izinkinga eziyinkimbinkimbi futhi bafinyelele imigomo eyabiwe. Kubalulekile ukuthuthukisa ukusebenzisana okuqinile namakhono okubambisana ukuze uphumelele endaweni yokusebenza yesikhathi esizayo.
- Ukushelela Kwedijithali:
Njengoba ubuchwepheshe buqhubeka nokubamba iqhaza elikhulayo emsebenzini nasezimpilweni zethu zansuku zonke, kubalulekile ukufunda ngedijithali nokuba nokuqonda okuqinile kobuchwepheshe obusha namathuluzi edijithali.
- Ukusimama kanye nokuzibophezela komphakathi:
Ukusimama nokuzibophezela komphakathi kulindeleke ukuthi kubaluleke kakhulu emsebenzini wesikhathi esizayo, njengoba abantu befuna ukuvumelanisa imisebenzi yabo nezindinganiso zabo kanye nokwenza umthelela omuhle emphakathini kanye nemvelo. Kubalulekile ukwaziswa nokuzibandakanya ezindabeni zokusimama kanye nesibopho somphakathi kanye nokufuna amathuba okwenza umthelela omuhle kulezi zindawo.
- I-Emotional Intelligence kanye namakhono okuxhumana nabantu:
Ukuhlakanipha okungokomzwelo namakhono aqinile okusebenzelana nabantu nakho kulindeleke ukuthi kubaluleke nakakhulu emsebenzini wesikhathi esizayo, njengoba abantu befuna ukusebenza ngempumelelo nabanye, ukuxhumana ngempumelelo, nokwakha ubudlelwano obuqinile.
Yiziphi izibonelo ezi-4 zokumaketha?
Impela! Nazi izibonelo ezine zamasu okuthengisa:
– Social Media Marketing: Lokhu kubandakanya ukusebenzisa izinkundla zokuxhumana ezifana Facebook, Instagram, Twitter, kanye ne-LinkedIn ukukhuthaza imikhiqizo noma amasevisi. Izinkampani zenza okuqukethwe okukhangayo, zidlale izikhangiso eziqondiswe kubo, futhi zihlanganyele nezithameli ukuze zakhe ukuqwashisa ngomkhiqizo, zibandakanye amakhasimende, futhi ziqhubekisele phambili ukuthengisa.
- Marketing Okuqukethwe: Ukumaketha okuqukethwe kugxile ekudaleni okuqukethwe okubalulekile nokubalulekile, njengokuthunyelwe kwebhulogi, amavidiyo, i-infographics, nama-eBooks, ukuze kuhehe futhi kubandakanye izethameli eziqondiwe. Le ndlela ihlose ukusungula inkampani njengesiphathimandla semboni futhi yakhe ukwethenjwa ngamakhasimende angaba khona.
– Influencer Marketing: Ukumaketha komthonya kukhulisa ukuduma nokuthembeka kwabagqugquzeli benkundla yezokuxhumana noma ochwepheshe bomkhakha ukuze baphromothe imikhiqizo noma amasevisi. Izinkampani zisebenzisana nabagqugquzeli abanabalandeli abaqinile ku-niche yabo ukuze bafinyelele izithameli ezibanzi futhi bangene ethembeni labalandeli babo.
- Ukumaketha nge-imeyili: Ukumaketha nge-imeyili kubandakanya ukuthumela ama-imeyili ahlosiwe ohlwini lwababhalisile, okungafaka okunikezwayo kokuphromotha, izibuyekezo zemikhiqizo, izincwadi zezindaba, nokuningi. Le ndlela isiza izinkampani ukuthi zikhulise umkhondo, zigcine amakhasimende, futhi ziqhube ukuguqulwa ngokuxhumana komuntu siqu.
Lezi izibonelo ezimbalwa nje zamasu amaningi okumaketha izinkampani ezingawasebenzisa ukuze zixhumane nezithameli eziqondiswe kubo futhi zifeze imigomo yazo yebhizinisi.
Yiziphi i-4 P's zokumaketha?
I-4 P's yokuthengisa, eyaziwa nangokuthi ingxube yokumaketha, iyiqoqo lezinto ezibalulekile izinkampani ezicabangayo lapho zithuthukisa amasu azo wokumaketha. Bamele izici ezibalulekile ezidinga ukulingana ukuze kumakethwe ngempumelelo umkhiqizo noma isevisi. I-4 P yilezi:
– Umkhiqizo: Lokhu kusho umnikelo wangempela inkampani ewuhlinzekayo kumakhasimende ayo. Kubandakanya izici ezifana nedizayini, izici, ikhwalithi, ukumaketha, nokupakishwa. Izinkampani kumele ziqinisekise ukuthi imikhiqizo yazo ihlangabezana nezidingo kanye nezidingo zamakhasimende azo ezihlosile.
- Intengo: Inani lisho inani lemali amakhasimende okudingeka alikhokhe ukuze athole umkhiqizo noma isevisi. Amasu entengo angahluka, okuhlanganisa intengo ye-premium, intengo esuselwe enanini, intengo yokungena, nokuningi. Isu lentengo elikhethiwe kufanele lihambisane nenani elibonakalayo lomkhiqizo emakethe kanye nesegimenti yekhasimende eliqondiwe.
– Indawo: Indawo, eyaziwa nangokuthi ukusatshalaliswa, iphathelene neziteshi nezindawo amakhasimende angafinyelela futhi athenge ngazo umkhiqizo. Lokhu kuhlanganisa izinqumo mayelana nokuthi imikhiqizo ithengiswa kuphi, ukuthi ithuthwa kanjani, kanye nenethiwekhi yokusabalalisa iyonke. Izinkampani zidinga ukuqinisekisa ukuthi imikhiqizo yazo iyatholakala kumakhasimende ezindaweni ezikahle nezifanele.
– Ukuphromotha: Iphromoshini ihlanganisa yonke imisebenzi eyenziwa yizinkampani ukuze zixhumane futhi zikhangise imikhiqizo yazo kubabukeli eziqondiswe kubo. Lokhu kubandakanya ukukhangisa, ubudlelwano bomphakathi, amaphromoshini okuthengisa, ukumaketha kwenkundla yezokuxhumana, ukusebenzisana kwabathonya, nokuningi. Umgomo uwukudala ukuqwashisa, ukukhiqiza intshisekelo, nokunxenxa amakhasimende ukuthi athenge umkhiqizo.
Lezi zinto ezine zihlangene zisiza izinkampani ukuba zilolonge amasu azo okumaketha futhi zenze izinqumo ezinolwazi ukuze zihlangabezane nezidingo zamakhasimende ngempumelelo, zenze inani elikhulu, futhi zifeze izinjongo zebhizinisi.
Yini okugxilwe kuyo ngokuyinhloko kwezokuthengisa?
Okugxilwe kakhulu kokumaketha ukudala inani lakho kokubili amakhasimende kanye nenkampani ngokwayo. Lokhu kuhlanganisa ukuqonda izidingo kanye nezidingo zezithameli eziqondiwe kanye nokwakha amasu okwanelisa lezo zidingo ngokunenzuzo. Empeleni, ukumaketha kumayelana nokuxhuma umkhiqizo noma isevisi efanele namakhasimende alungile ngesikhathi esifanele nangeziteshi ezifanele.
Izici eziyinhloko zokugxila okuyinhloko kokumaketha zihlanganisa:
– Customer Orientation: Ukuthengisa kugcizelela kakhulu ukuqonda okuthandwayo, ukuziphatha, kanye nezidingo zezithameli eziqondiwe. Ngokuqonda amakhasimende ngokujulile, izinkampani zingakwazi ukuhlela ukunikezwa kwazo nemiyalezo ukuze ihambisane nawo.
– Value Creation: Ukuthengisa kumayelana nokudala inani lamakhasimende ngokunikela ngemikhiqizo noma amasevisi ahlangabezana nezidingo zawo futhi axazulule izinkinga zawo. Leli nani lingaba ngendlela yezinzuzo zokusebenza, ukwaneliseka ngokomzwelo, ukunethezeka, noma ezinye izici.
– Market Segmentation: Abakhangisi bahlukanisa imakethe enkulu ngamasegimenti amancane ngokusekelwe kuzici ezivamile ezifana nezibalo zabantu, ukucabanga kwengqondo, ukuziphatha, nokuthandwayo. Lokhu kuvumela izinkampani ukuthi ziqondise amaqembu athile ngemilayezo ehambisanayo neminikelo.
- Ukuxhumana: Ukuxhumana okuphumelelayo kuyisici esibalulekile sokumaketha. Kubandakanya ukudala imilayezo ephoqayo kanye nokusebenzisa imigudu ehlukahlukene yokuxhumana (ukukhangisa, inkundla yezokuxhumana, ubudlelwano bomphakathi, njll.) ukuze kufinyelelwe futhi kubandakanye amakhasimende.
- Ukushintshaniswa Okunenzuzo: Ukuthengisa kuhloswe ukwenza lula ukuhwebelana lapho kokubili ikhasimende nenkampani bezuza. Amakhasimende athola imikhiqizo noma amasevisi abawazisayo, futhi izinkampani zenza imali engenayo nenzuzo.
- Relationship sezenkolo: Ukwakha ubudlelwano obuqinile bamakhasimende kubalulekile empumelelweni yesikhathi eside. Ukuthengisa akubandakanyi ukuheha amakhasimende amasha kuphela kodwa nokugcina akhona ngokusebenzisa ulwazi olukhethekile lwamakhasimende.
- Ukuzijwayeza kanye ne-Innovation: Isimo sokumaketha sihlala sishintsha. Abakhangisi badinga ukuhlala behambisana nezinguquko ekuziphatheni kwamakhasimende, ukuthuthuka kwezobuchwepheshe, namathrendi emakethe, futhi kufanele bazimisele ukuzivumelanisa nezimo nokwenza izinto ezintsha ngendlela efanele.
– Isu Lesikhathi Eside: Ngenkathi ukumaketha kuhloswe ukukhiqiza ukuthengisa kwesikhashana, kuphinde kugxile ekwakheni isithunzi somkhiqizo wesikhathi eside nokwethembeka kwekhasimende. Ibhrendi eqinile nesisekelo samakhasimende athembekile sinikela empumelelweni eqhubekayo ngokuhamba kwesikhathi.
Kafushane, okugxilwe kakhulu kokumaketha ukuqonda nokuhlangabezana nezidingo zamakhasimende ngenkathi udala inani lakho kokubili amakhasimende kanye nenkampani. Kubandakanya inhlanganisela yocwaningo lwemakethe, ukuthuthukiswa kwamasu, ukuxhumana, nokuzivumelanisa nezimo okuqhubekayo ukuletha imikhiqizo kanye nolwazi oluhambisana nezethameli eziqondiwe.
Yimuphi umehluko phakathi kokumaketha kwendabuko nokwe-inthanethi?
Ukumaketha kwendabuko kanye nokumaketha ku-inthanethi (okubuye kwaziwe ngokuthi ukumaketha kwedijithali) izindlela ezimbili ezihlukene zokufinyelela nokuxhumana namakhasimende. Nawu umehluko omkhulu phakathi kwalokhu okubili:
Isikhungo Sokuxhumana:
– Marketing Traditional: Lokhu kuhlanganisa ukusebenzisa iziteshi ezivamile ezifana nomabonakude, umsakazo, imidiya yokuphrinta (amaphephandaba, omagazini), amabhodi ezikhangiso, kanye nemeyili eqondile ukuze kufinyelelwe izethameli.
– Online Marketing: Lokhu kubandakanya ukusebenzisa iziteshi zedijithali ezifana namawebhusayithi, izinkundla zokuxhumana, i-imeyili, izinjini zokusesha, izikhangiso eziku-inthanethi, nezinhlelo zokusebenza zeselula ukuze kufinyelelwe izethameli.
Ukufinyelela nokukhomba:
– Marketing Traditional: Ukufinyelela kungaba banzi kodwa okuqondiswe kancane. Ngokuvamile kuba inselele kakhulu ukuqinisekisa ukuthi umlayezo ufinyelela izethameli ezifiselekayo kuphela.
– Online Marketing: Ivumela ukukhomba okunembayo okusekelwe ekubalweni kwabantu, ekuziphatheni, ezintweni ezithakaselwayo, nenye idatha, okuholela ekukhulumisaneni okusebenzayo nokuhlobene kakhulu.
Izindleko Nesabelomali:
– Marketing Traditional: Ingabiza kakhulu ngenxa yezindleko ezihlobene nokuphrinta, ukusatshalaliswa, nesikhathi sokusakaza.
– Online Marketing: Ngokuvamile inikeza izinketho ezingabizi kakhulu, njengoba amashaneli edijithali ngokuvamile anezindleko eziphansi zokungena kanye nesabelomali esivumelana nezimo.
Ukukala kanye nezibalo:
– Marketing Traditional: Amamethrikhi angaba nzima ukuwakala ngokunembile. Ungase uthembele ezindleleni ezingaqondile ezifana nokuhamba ngezinyawo ngemva komkhankaso webhodi lokukhangisa.
– Online Marketing: Ihlinzeka ngezibalo ezinemininingwane nezesikhathi sangempela, ezikuvumela ukuthi ulandelele amamethrikhi njengokuchofoza, okuvelayo, ukuguqulwa, namazinga okuzibandakanya.
Ukuxoxisana Nokubambisana:
– Marketing Traditional: Ivamise ukunikeza ukusebenzisana okunomkhawulo, namathuba amancane okuzibandakanya kanye nempendulo.
– Online Marketing: Inika amandla amazinga aphezulu okusebenzelana nokuzibandakanya ngenkundla yezokuxhumana, amazwana, ukwabelana, ukuthanda, ukubuyekezwa, nokuningi.
Ukufinyelela Komhlaba Wonke:
– Marketing Traditional: Ivamise ukugxila endaweni noma esifundeni, okwenza kube inselele ukufinyelela izethameli zomhlaba.
Ukukhangisa Kwamakhompyutha: Inokufinyelela emhlabeni jikelele, okuvumela amabhizinisi ukuthi axhumane nezithameli emhlabeni jikelele.
Ukuvumelana nezimo kanye nezibuyekezo zesikhathi sangempela:
– Marketing Traditional: Ingakwazi ukuguquguquka kancane, njengoba izinguquko noma izibuyekezo zemikhankaso zingadinga ukuphrinta kabusha noma ukuhlela kabusha.
– Online Marketing: Inikeza ukuguquguquka okukhulu kokwenza izinguquko zesikhathi sangempela kumikhankaso, okuqukethwe, nokukhomba.
Ukwenza okuthandwa nguwe:
– Marketing Traditional: Ukwenza kube ngokwakho kukhawulelwe kumeyili eqondile nemizamo eyenziwe yasendaweni.
– Online Marketing: Inika amandla ukwenza kube ngokwakho okubanzi ngokuqukethwe okwakhelwe wena, izincomo, nezikhangiso eziqondiwe.
Ubude besikhathi somthelela:
– Marketing Traditional: Inomthelela wesikhashana esifushane, ikakhulukazi ezindaweni zemidiya ezisheshayo.
– Online Marketing: Inikeza umthelela ohlala isikhathi eside ngenxa yamandla okuthi okuqukethwe kuhlale kufinyeleleka futhi kutholakala ngokuhamba kwesikhathi.
Kokubili ukumaketha kwendabuko nokuku-inthanethi kunamandla nobuthakathaka bazo, futhi indlela engcono kakhulu ivamise ukuncika ezintweni ezifana nezithameli eziqondiwe, imigomo, isabelomali, kanye nezimboni. Izinkampani eziningi zisebenzisa inhlanganisela yawo womabili amasu ukuze zenze umkhankaso wokumaketha ophelele futhi osebenzayo
Esikunikezayo:
Uma ufuna imisebenzi ehlakaniphile ongayengeza kweyakho inhlangano professional, uqinisekile mayelana nezinzuzo imiqondo yebhizinisi eku-inthanethi, Futhi unentshisekelo yokuba yi-ejenti yemikhiqizo yokuthengisa ezenzakalelayo nezinsizakalo ekutshalweni kwezimali okuphansi ngokusebenzisa ithuba elishibhile le-franchise eCanada, usendaweni efanele.
Singabenzeli bokuthengisa okuzenzakalelayo kwemikhiqizo namasevisi amangalisayo emikhakheni yendlela yokuphila ehlakaniphile, futhi ngesikhathi esifanayo, sinikeza amalayisense okuthengisa Okuzenzakalelayo ngezingcezu ezingokoqobo zokuqeqeshwa kubantu abanentshisekelo.
