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15 Imiqophi
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Uyini Umqondo Webhizinisi?
Umqondo webhizinisi uwumbono oyisisekelo noma isu elisetshenziswa inkampani ukuze idale futhi ilethe imikhiqizo noma amasevisi emakethe yayo eqondiwe. Ichaza izimiso nezinjongo eziyinhloko zebhizinisi, okuhlanganisa umgomo walo, umbono, amanani, kanye nemigomo.
Umqondo webhizinisi ngokuvamile uhlanganisa izingxenye ezibalulekile ezimbalwa, njengemodeli yebhizinisi, imakethe eqondiwe, isiphakamiso senani, inzuzo yokuncintisana, imithombo yemali engenayo, kanye nesakhiwo sezindleko. Lezi zakhi zisiza ukuchaza isu lonke nendlela yebhizinisi, futhi ziqondise izinqubo zalo zokuthatha izinqumo.
Ukuthuthukisa umqondo webhizinisi oqinile kubalulekile empumelelweni endaweni yemakethe yokuncintisana yanamuhla. Kudinga ucwaningo olucophelelayo, ukuhlela, nokuhlaziya ukuhlonza izidingo nokuthandwa ngamakhasimende, kanye namathuba nezinselelo zemboni nezimakethe. Umqondo webhizinisi oklanywe kahle ungasiza inkampani ukuthi izihlukanise nezimbangi zayo, yakhe ukuqashelwa komkhiqizo nokwethembeka, futhi izuze inzuzo yesikhathi eside nokukhula.
yini umehluko phakathi kwesikhundla somsebenzi kanye nebhizinisi eliphethwe?
Isikhundla somsebenzi sisho indima engaphakathi kwenhlangano lapho umuntu eqashwe yinkampani noma umqashi ukuze enze imisebenzi ethile kanye nezibopho zeholo noma iholo elithile.
Ngakolunye uhlangothi, ukuba nebhizinisi kusho ukuba nokulawula okugcwele kanye nobunikazi phezu kwenkampani, nesibopho sayo yonke imikhakha yebhizinisi, okuhlanganisa ezezimali, ukusebenza, ukumaketha, nokukhula. Imali engenayo ekhiqizwa ibhizinisi ngokuvamile ayigcini nje eholweni kodwa incike empumelelweni nasenzuzweni yonke yebhizinisi.
Kafushane, umehluko oyinhloko phakathi kwesikhundla somsebenzi nokuba nebhizinisi ukuthi esikhundleni somsebenzi, umuntu uyisisebenzi esisebenzela omunye umuntu, kuyilapho ebhizinisini, umuntu engumnikazi futhi ulawula ngokuphelele isiqondiso nempumelelo. yenkampani.
Buyekeza imiqondo yethu yebhizinisi eku-inthanethi futhi ubhalisele i-webinar yamahhala.
yini ebalulekile ukuze ube nebhizinisi lakho?
Ukuba nebhizinisi lakho kudinga inhlanganisela yamakhono, izinsiza, kanye nezimfanelo, okuhlanganisa:
- Umdlandla Nokushayela: Ukuqala nokusebenzisa ibhizinisi eliphumelelayo kudinga isimilo esiqinile somsebenzi, ukuzimisela, kanye nothando lwangempela lwemboni noma umkhiqizo owunikezayo.
- Ikhono lebhizinisi: Ukuqonda kahle ukusebenza kwebhizinisi, ezezimali, ukumaketha, nokuphatha kubalulekile ekuqhubeni ibhizinisi eliphumelelayo.
– Ukuhlela amasu: Ukudala uhlelo lwebhizinisi oluqinile oluchaza izinhloso zakho, imakethe eqondiwe, ukuhlaziywa kokuncintisana, kanye namasu okukhula kubalulekile ukuze uphumelele.
– Ukuphathwa Kwezimali: Ukuba nekhono lokuphatha izimali ngendlela efanele, okuhlanganisa nokuthola uxhaso, ukuhlelwa kwesabelomali, nokubikezela, kubalulekile ekugcineni ukusimama nokukhula kwezezimali.
- Ukuxhumana: Ukwakha inethiwekhi eqinile yoxhumana nabo, okuhlanganisa abahlinzeki, amakhasimende, abeluleki, nezingcweti zemboni, kungakusiza unqobe izinselele futhi uzuze impumelelo.
- Ukuzivumelanisa nezimo: Ikhono lokuzivumelanisa nezimo zemakethe ezishintshayo kanye nezidingo zamakhasimende kubalulekile ukuze uhlale uphambili endaweni yebhizinisi enokuncintisana.
- Amakhono Okuthengisa Nokuthengisa: Ikhono lokumaketha ngempumelelo nokuthengisa imikhiqizo noma amasevisi akho libalulekile ekuheheni nasekugcineni amakhasimende.
Ukuba nalawa makhono nezimfanelo, kanye nombono ocacile kanye nokuzimisela ukuthatha ubungozi obaliwe, kungakusiza ukusethela impumelelo njengomnikazi webhizinisi.
okubalulekile ukuze ube neyakho online ibhizinisi?
Ukuba nebhizinisi eliku-inthanethi kudinga isethi ethile yamakhono nezinsiza, okuhlanganisa:
- Iwebhusayithi Eqinile kanye Nenkundla Yezohwebo Nge-inthanethi: Iwebhusayithi echwepheshile, esebenziseka kalula kanye nenkundla ye-e-commerce ethembekile ibalulekile ekuqhubeni ibhizinisi ku-inthanethi.
- Amakhono Okumaketha Edijithali: Ukuqonda ukuthi ungafinyelela kanjani futhi uhlanganyele nezithameli zakho ozihlosile ngokusebenzisa iziteshi zokumaketha zedijithali ezifana nokwenza kahle kwenjini yokusesha (SEO), ukumaketha kwenkundla yezokuxhumana, ukumaketha nge-imeyili, nokukhangisa okukhokhelwayo kubalulekile ukuze uphumelele.
- Isevisi Yekhasimende Nokwesekwa: Ukunikeza isevisi yamakhasimende eyingqayizivele kanye nokwesekwa kubalulekile ekwakheni ukwethembeka kwamakhasimende kanye nokugqugquzela ubudlelwano obuhle namakhasimende akho.
- Izibalo Zedatha: Ikhono lokuqoqa, ukuhlaziya, nokuhumusha idatha mayelana namakhasimende akho nebhizinisi lingakusiza wenze izinqumo ezinolwazi futhi uthuthukise imisebenzi yakho.
- I-Cybersecurity: Ukuqinisekisa ukuvikeleka kwedatha yekhasimende kanye nolwazi lwezezimali kubalulekile ekugcineni ukwethenjwa nokugwema izingozi ezingaba khona ezingokomthetho nezodumo.
- Ukuqina: Ibhizinisi lakho kufanele likhule, okusho ukuthi lingakhula futhi livumelane nesidingo esikhulayo njengoba isisekelo samakhasimende akho sikhula.
- Ukuvumelana nezimo kanye nokuvumelana nezimo: Ikhono lokuzivumelanisa ngokushesha nezinguquko kubuchwepheshe, okuthandwa ngamakhasimende, nezimo zemakethe kubalulekile emhlabeni osheshayo webhizinisi le-inthanethi.
Ngokugxila kulezi zici ezibalulekile, ungabeka isisekelo sebhizinisi le-inthanethi eliphumelelayo neliqhubekayo.
Uhlaka Lwemodeli Yebhizinisi
Uhlaka lwemodeli yebhizinisi luyindlela ehlelekile yokuhlaziya nokuklama imodeli yebhizinisi. Inikeza indlela ehlelekile yokuqonda ukuthi ibhizinisi lidala kanjani, lilethe, futhi lithwebule inani. Kuye kwenziwa izinhlaka ezimbalwa ukusiza osomabhizinisi, osomaqhinga, nabahlaziyi bacabange ngokujulile mayelana nezici ezahlukene zemodeli yebhizinisi. Nali uhlaka lwemodeli yebhizinisi oluvame ukusetshenziswa:
- Isiphakamiso senani: Lokhu kuwumongo wanoma iyiphi imodeli yebhizinisi. Ichaza umkhiqizo noma isevisi oyinikezayo kanye nenkinga eyixazululayo noma inani elinikezayo kumakhasimende. Imibuzo ebalulekile okufanele icatshangelwe:
* Yiziphi izidingo zekhasimende noma izinkinga ozilungisayo?
* Iliphi inani eliyingqayizivele olinikezayo kumakhasimende akho?
* Yiziphi izici nezinzuzo zomkhiqizo noma isevisi yakho?
- Izigaba Zekhasimende: Khomba amaqembu athile amakhasimende noma amasegimenti emakethe ibhizinisi lakho eliqondiswe kuwo. Lokhu kukusiza ukuthi uqonde ukuthi angobani amakhasimende akho futhi wenze isiphakamiso sakho senani sihambisane nezidingo zabo.
* Obani amakhasimende akho okuhlosile?
* Yiziphi izibalo zabantu, abakuthandayo, nokuziphatha?
* Ingabe zikhona izingxenye ezahlukene zamakhasimende ezinezidingo ezihlukile?
- Iziteshi: Nquma ukuthi uzofinyelela kanjani futhi uhlanganyele namakhasimende akho. Lokhu kuhlanganisa iziteshi zokusabalalisa, iziteshi zokuthengisa, iziteshi zokumaketha, nokusekelwa kwamakhasimende.
* Uzofinyelela kanjani kumakhasimende akho okuhlosiwe (isb, ku-inthanethi, ungaxhunyiwe ku-inthanethi, ngozakwethu)?
* Yiziphi iziteshi zokumaketha nezokuthengisa ozozisebenzisa ukukhangisa umkhiqizo noma isevisi yakho?
* Uzokunikeza kanjani ukwesekwa kwamakhasimende?
- Ubudlelwano Bekhasimende: Chaza uhlobo lobudlelwano ohlose ukubusungula futhi ubugcine namakhasimende akho. Cabangela ukuthi ingabe kuyathengiselana kakhulu noma kugxile ekwakheni ubudlelwano besikhathi eside.
* Uzowathola futhi uwagcine kanjani amakhasimende?
* Yikuphi ukwesekwa kwamakhasimende kanye namasu okuzibandakanya ozowasebenzisa?
- Ukusakazwa kwemali engenayo: Chaza ukuthi ibhizinisi lakho lizoyenza kanjani imali engenayo. Lokhu kuhlanganisa amasu entengo, imithombo yemali engenayo, nezindlela zokukhokha.
* Ithini imodeli yakho yentengo (isb, ukuthengisa kwesikhathi esisodwa, okubhaliselwe, i-freemium)?
* Uzokwenza kanjani imali ngomkhiqizo noma isevisi yakho?
* Ithini imithombo yakho yemali engenayo eyinhloko?
– Izinsiza ezibalulekile: Khomba izimpahla ezibalulekile, ubuchwepheshe, ingqalasizinda, kanye nokusebenzisana okudingekayo ukuze ulethe isiphakamiso senani lakho futhi usebenze ibhizinisi lakho ngempumelelo.
* Yiziphi izinsiza zomzimba, ubuhlakani, kanye nezabantu ozidingayo?
* Ingabe kukhona ubudlelwano obubalulekile obubalulekile kumodeli yakho yebhizinisi?
- Imisebenzi Ebalulekile: Cacisa imisebenzi ebalulekile okufanele yenziwe ibhizinisi lakho ukuze ilethe inani kumakhasimende futhi lifinyelele imigomo yalo.
* Yimiphi imisebenzi nezinqubo ezibaluleke kakhulu ibhizinisi lakho okudingeka liyenze?
* Yimiphi imisebenzi ekwehlukanisa nezimbangi?
- Ukubambisana Okubalulekile: Chaza izinhlangano zangaphandle, abahlinzeki, noma ozakwethu abadlala indima ebalulekile kumodeli yakho yebhizinisi.
* Obani ozakwethu bamasu noma abahlinzeki bakho?
* Lokhu kubambisana kulithuthukisa kanjani ibhizinisi lakho?
- Isakhiwo Sezindleko: Khomba zonke izindleko nezindleko ezihlobene nokuphatha ibhizinisi lakho. Lokhu kubandakanya kokubili izindleko ezingaguquki neziguquguqukayo.
* Yiziphi izindleko zakho ezinkulu abashayeli?
* Uzophatha kanjani futhi uthuthukise kanjani ukwakheka kwezindleko zakho?
- Inzuzo Yokuncintisana: Hlaziya ukuthi imodeli yebhizinisi lakho idala kanjani inzuzo yokuncintisana. Cabangela ukuthi yini eyenza ibhizinisi lakho lehluke kwabancintisana nabo nokuthi inzuzo yakho isimeme kangakanani.
- Scalability: Hlola ukuthi ibhizinisi lakho lingakhula kalula kanjani futhi lisingathe isidingo esikhulayo ngaphandle kwezinguquko ezibalulekile kumodeli yebhizinisi lakho noma isakhiwo sezindleko.
- Ukuhlaziywa kobungozi: Khomba ubungozi obungaba khona kanye nezinselelo imodeli yebhizinisi lakho engase ibhekane nazo futhi uthuthukise amasu okuzehlisa.
Ngokusebenzisa lolu hlaka lwemodeli yebhizinisi, ungakwazi ukuhlola ngokuhlelekile futhi ulungise umqondo webhizinisi lakho, ikusize wenze izinqumo ezinolwazi futhi uzivumelanise nezimo zemakethe ezishintshayo. Ukwengeza, iyithuluzi elibalulekile lokuxhumana nemodeli yebhizinisi lakho kubabambiqhaza, njengabatshalizimali namalungu eqembu.
Uyini Umqondo Webhizinisi Lokuthengisa?
Umqondo webhizinisi lokumaketha uyindlela yokumaketha egxile ekuhlangabezaneni nezidingo zamakhasimende okuhlosiwe ngenkathi ifinyelela izinjongo zenhlangano. Igcizelela ukwakha ubudlelwano besikhathi eside namakhasimende nokudala inani lekhasimende ngokunikela ngemikhiqizo namasevisi ahlangabezana nezidingo zawo.
Umqondo wokumaketha ibhizinisi ubandakanya izimiso ezine ezibalulekile:
- Ukuzijwayeza kwekhasimende: Ibhizinisi kufanele ligxile ekuqondeni izidingo nokuthandwa ngamakhasimende alo eliqondisayo kanye nokuletha imikhiqizo namasevisi awanelisayo.
– Ukuthengisa okudidiyelwe: Ibhizinisi kufanele lisebenzise iziteshi namasu okumaketha anhlobonhlobo, njengokukhangisa, ukukhuthazwa kokuthengisa, ubudlelwano bomphakathi, nokudayisa komuntu siqu, ukuze lidlulisele isiphakamiso salo senani kumakhasimende futhi lakhe ukuqwashisa ngomkhiqizo nokwethembeka.
- Inzuzo: Ibhizinisi kufanele lihlose ukukhiqiza inzuzo yesikhathi eside ngokudala inani lamakhasimende, ukuphatha izindleko ngempumelelo, kanye nokuzuza inzuzo eqhubekayo yokuncintisana.
– Isibopho somphakathi: Ibhizinisi kufanele licabangele umthelela wemisebenzi yalo yokumaketha emphakathini nasendaweni ezungezile, futhi lilwele ukwenza izinto ngokuziphatha nangokuzibophezela.
Ngokwamukela umqondo wokumaketha kwebhizinisi, izinkampani zingakha ubudlelwano obuqinile namakhasimende, zizihlukanise nezimbangi, futhi zithole impumelelo yesikhathi eside ezimakethe.
Izinzuzo zokumaketha kwezokuxhumana
- Ukubonakala okwandisiwe: Inkundla yezokuxhumana ihlinzeka ngenkundla yokufinyelela nokuzibandakanya nezithameli eziningi, ikhulisa ukubonakala komkhiqizo nokuqwashisa.
- Ukukhangisa okuhlosiwe: Izinkundla zokuxhumana zinikeza izinketho ezithuthukisiwe zokukhomba, ezivumela amabhizinisi ukuthi afinyelele izethameli ezithile ngokusekelwe ekubalweni kwabantu, izintshisekelo, kanye nokuziphatha.
– Ingabizi kakhulu: Uma kuqhathaniswa nezindlela zokukhangisa zendabuko, ukumaketha kwenkundla yezokuxhumana kuvame ukubiza kakhulu futhi kunganikeza imbuyiselo ephezulu ekutshalweni kwezimali (ROI).
- Ukusebenzelana kwamakhasimende okuthuthukisiwe: Inkundla yezokuxhumana ihlinzeka ngesiteshi sokuthi amabhizinisi axhumane namakhasimende futhi akhe ubudlelwano, okuholela ekwandeni kokwethembeka nokwaneliseka kwamakhasimende.
- Imiphumela elinganisekayo: Izinkundla zokuxhumana zinikeza ukuhlaziya okuqinile namathuluzi okulandelela, okwenza kube lula ukukala impumelelo yemikhankaso yokumaketha nokulungisa amasu ngokufanele.
– Ukwanda kwethrafikhi yewebhusayithi: Inkundla yezokuxhumana ingahambisa ithrafikhi kuwebhusayithi yebhizinisi, yandise amathuba okuthengisa nokuguqulwa.
- Igunya elikhudlwana lomkhiqizo: Ngokwabelana ngokuqukethwe okubalulekile nokubalulekile ezinkundleni zokuxhumana, amabhizinisi angazimisa njengochwepheshe emkhakheni wawo futhi andise ukwethembeka negunya lawo.
- Ukuqonda okungcono kwamakhasimende: Imithombo yezokuxhumana ihlinzeka ngedatha eningi mayelana nezintandokazi zamakhasimende kanye nokuziphatha, okuvumela amabhizinisi ukuthi enze izinqumo ezinolwazi futhi athuthukise amasu awo wokumaketha.
Buyekeza imiqondo yethu yebhizinisi eku-inthanethi futhi ubhalisele i-webinar yamahhala.
