Ibhizinisi Elingcono Kakhulu Lokumaketha Kwedijithali

Esikwenzayo Lapha,
Izinhlaka
1- Sihlinzeka nge-Online Marketing Business Frameworks.
Amamodeli eBhizinisi
2- Sinikeza Amamodeli Ebhizinisi Anelungelo Lobunikazi emhlabeni wonke anemikhiqizo eyingqayizivele yekhomishini ephezulu, ngensizakalo yezinzuzo zomphakathi.
Qhathanisa & Joyina
3- Sikucela ukuthi uqhathanise futhi uhlanganyele nathi, uma kukulingana nawe.
Ungasebenzisa ukuzihlola, futhi ungathola okwengeziwe ngethuba lethu.
Ukuthi isebenza kanjani
Uzokwenza kanjalo bhalisela i-webinar yamahhala ukuze ubuyekeze isingeniso, ngokubuka ividiyo yemizuzu engama-90. Ngemuva kwalokho uzomenyelwa eqenjini eliyimfihlo le-Facebook ukuze ujwayelane namalungu, uthole izimpendulo zakho kunoma yimiphi imibuzo ongase ube nayo, futhi ulungele ukunquma ukuthi ungathanda yini ukufaka isicelo sesinyathelo esilandelayo. Ama-Webinars azoba bukhoma njalo ngoLwesibili nangoLwesine.
Uzokhokha i-$149 yesikhathi esisodwa-isivivinyo sezinsuku ezingu-30. Ngalesi sikhathi, imodeli yebhizinisi izokwethulwa kuwe, futhi unezinsuku ezingu-30 zokubuyekeza amanani ebhizinisi ukuze uqinisekise ukuthi ikulingana nawe.
Kuya ngesinqumo sakho uzoholelwa ekutheni ube nengxoxo nomqeqeshi ngokuqala ibhizinisi lakho eliku-inthanethi ngokushesha, noma uzobuyiselwa ku-$149 oyikhokhile.
I-Blueprint Yebhizinisi Le-inthanethi Eliphumelelayo ngo-2025
Ezweni lanamuhla ledijithali elivela ngokushesha, umqondo webhizinisi eliku-inthanethi weqe imingcele evamile, unikeza amathuba angenamkhawulo wokusungula izinto ezintsha nokukhula. Njengoba singena ku-2025, ukuqonda ubunkimbinkimbi bokusungula ibhizinisi eliqinile le-inthanethi kubalulekile. Lo mhlahlandlela obanzi uhlola izici ezibalulekile ezibalulekile ekudaleni ibhizinisi eliphumelelayo le-inthanethi, kusukela kumasevisi ezezimali okuthengisa asezingeni eliphezulu kuya ebumqoka bokuzimisela kanye nengqondo.
Ukwakha Ibhizinisi Lakho Lamaphupho
Uhambo lokudala ibhizinisi lamaphupho luqala ngombono ocacile kanye nohlelo lwebhizinisi oluchazwe kahle. Kungakhathaliseki ukuthi ungenela ezinsizeni zezezimali ze-multi-level marketing (MLM) noma uhlola imibono yebhizinisi eliku-inthanethi emisha ngaphandle kokutshalwa kwezimali, kubalulekile ukuhlonza indawo yakho kanye nezithameli ozihlosile.
Iqhaza Lokuzimisela kanye Nomqondo
Impumelelo ebhizinisini eliku-inthanethi idinga okungaphezu nje kwecebo eliqinile; kudinga ukuqina kanye nomqondo wokukhula. Ucwaningo lukaRoy Baumeister mayelana namandla okuzimisela lugcizelela ukubaluleka kokuzithiba ekufinyeleleni izinjongo zesikhathi eside. Umsebenzi wakhe, ohlanganisa nesihloko esithi “Amandla: Ukuthola Kabusha Amandla Omuntu Amakhulu Kunawo Wonke,” unikeza imininingwane ebalulekile ekulawuleni nasekusebenziseni amandla okunqoba izinselele. Ukwamukela umqondo wokukhula, njengoba kukhuthazwa uCarol Dweck, kubalulekile ngokufanayo. Lo mcabango ukhuthaza ukufunda okuqhubekayo nokuzivumelanisa nezimo, okubalulekile ekuzuleni imvelo yebhizinisi eliku-inthanethi eliguqukayo.
Amasu Okumaketha: Ukuheha kanye Nezokuxhumana
Ukumaketha okusebenzayo kuwumgogodla wanoma yiliphi ibhizinisi eliphumelelayo le-inthanethi. Ukuthengisa okuhehayo, okugxile ekudwebeni amakhasimende ngokuhlinzeka ngenani nobudlelwano bokwakha, kuyisu elinamandla. Izinkampani ezinikeza ukuqeqeshwa kokumaketha okukhangayo kanye nezinhlelo zingasiza osomabhizinisi baqonde le nqubo. Ukumaketha kwenkundla yezokuxhumana nakho kudlala indima ebalulekile. Ukwakha isu eliqinile lokumaketha lemithombo yezokuxhumana, izinkundla ezisebenzayo ezifana ne-Facebook, nokusebenza nama-ejensi wokumaketha wenkundla yezokuxhumana kungathuthukisa kakhulu ukuba khona kwakho ku-inthanethi nokuzibandakanya kwamakhasimende.
Ukubaluleka Kokubeka Imigomo Elungile
Ukubeka imigomo kuyisici esibalulekile sempumelelo yebhizinisi. Ukuqonda ukuthi yiziphi izinjongo ezifanele zebhizinisi lakho, noma ngabe ezesikhashana noma ezesikhathi eside, kunikeza isiqondiso nesisusa. Ukusetha imigomo ye-SMART (Ecacile, Iyalinganiseka, Iyafezeka, Efanele, Eboshelwe Isikhathi) kungasiza ekulandeleleni inqubekelaphambili nokugcina kugxilwe. Isibonelo, ukukhomba izinkampani eziphezulu zezezimali ze-MLM noma ukuhlola izibonelo zemisebenzi engu-9-to-5 kunganikeza uhlaka olusebenzayo lokubeka izinjongo zebhizinisi ezingokoqobo.
Ukwamukela Ukushintsha Ukuphathwa
Ezweni ledijithali elisheshayo, ushintsho alunakugwenywa. Amasu okuphatha ushintsho asebenzayo abalulekile ukuze uvumelane nobuchwepheshe obusha namathrendi emakethe. Ukuqonda izimiso zokuphatha izinguquko, kanye nokuvuleleka ezinguqukweni zendlela yokuphila kanye nokuqanjwa okusha, kungabeka ibhizinisi lakho ekukhuleni okuqhubekayo. Izinkampani ezizulazula ngempumelelo izinguquko zivame ukubonisa ubuholi obuqinile nokuzimisela ukwamukela amathuba amasha.
Ukuhlola Imibono Yebhizinisi Ku-inthanethi
Isikhathi sedijithali sinikeza intaphane yemibono yebhizinisi eku-inthanethi, kusukela ku-e-commerce kuya emazweni abonakalayo. Izinkundla zedijithali, njengokuzijabulisa komhlaba okubonakalayo kanye nemiqondo yebhizinisi le-inthanethi, ziyaqhubeka zivela, zinikeza izindlela ezintsha kosomabhizinisi. Isibonelo, amabhizinisi afunda ulimi olubonakalayo lomhlaba noma emhlabeni obonakalayo (inoveli) angakwazi ukubhekelela izimakethe ze-niche ezinentshisekelo ethile.
Ukuzinza Kwezezimali kanye Nemali Engenayo
Ukuzuza ukuzinza kwezezimali kuwumgomo oyinhloko wanoma yiliphi ibhizinisi. Ukuqonda izilinganiso zokuzinza kwezezimali nokusebenzisa imininingwane ye-Financial Stability Oversight Board kungasiza ekugcineni isimo sezezimali esinempilo. Ukwengeza, ukuhlola imibono yemali engenayo, noma ngabe kuse-UK, Philippines, noma e-Australia, kungahlinzeka ngemithombo yemali eyengeziwe. Imibono yemali engenayo engenzi lutho yabaqalayo noma abantu abadala ingaba usizo kakhulu ekusunguleni isisekelo esiqinile sezezimali.
Ukugcinwa Nokubonga Kwekhasimende
Ukugcina amakhasimende kubaluleke njengokuthola amasha. Amasu asebenzayo okugcina ikhasimende, njengamakhadi okubingelela aqondene nawe anezithombe noma izipho zokubonga ikhasimende, angathuthukisa ukwethembeka kwekhasimende. Ukugubha Usuku Lokwazisa Kwekhasimende lwango-2025 ngemibono eyingqayizivele nakho kungaqinisa ubudlelwano bamakhasimende. Ukusebenzisa amathuluzi okuphatha ukugcinwa kwamakhasimende nokuqonda ukuhlaziya ukugcinwa kwamakhasimende kubalulekile ukuze kube nempumelelo yesikhathi eside.
Ukuzulazula kuma-Digital Platforms kanye namasu okumaketha
Izinkundla zedijithali zidlala indima ebalulekile ekusebenzeni kwebhizinisi kwesimanje. Ukuqonda ingqalasizinda yesikhulumi sedijithali nokuhlola izibonelo zeplathifomu yedijithali kungathuthukisa ukusebenza kahle kwebhizinisi. Ukwengeza, amasu okukhangisa ekukhangiseni namasu ebhizinisi lokumaketha ku-inthanethi kungathuthukisa ukukhula kwebhizinisi. Kungakhathaliseki ukuthi ukuthuthukisa uhlelo lwebhizinisi lokumaketha ku-inthanethi noma ukufuna ugqozi emabhizinisini okuthengisa edijithali, ukuhlala unolwazi lwakamuva namathrendi akamuva kubalulekile.
Ukwakha ibhizinisi eliphumelelayo le-inthanethi ngo-2025 kudinga inhlanganisela yokuhlela amasu, ukumaketha okusebenzayo, ukuqina, nokuzimisela ukwamukela ushintsho. Ngokusebenzisa imininingwane evela kochwepheshe abafana no-Roy Baumeister no-Carol Dweck, ukubeka imigomo efanele, nokuhlola imibono yebhizinisi eliku-inthanethi emisha, osomabhizinisi bangakwazi ukuzulazula endaweni yedijithali ngokuzethemba. Njengoba umhlaba wamabhizinisi aku-inthanethi uqhubeka nokuvela, ukuhlala uvumelana nezimo futhi ugxile kumakhasimende kuzoba ukhiye ekutholeni impumelelo eqhubekayo.
Okuqukethwe
Amabhizinisi okuthengisa adlala indima ebalulekile empumelelweni yemikhiqizo kuzo zonke izimboni. Lezi zinkampani zisebenzisa ubuchwepheshe bazo ekukhangiseni ngedijithali, ucwaningo lwemakethe, ukukhangisa, kanye amasu okudala ukusiza izinkampani zifinyelele futhi zibandakanye izethameli ezizihlosile ngempumelelo. Ngokwakha izinhlelo eziphelele zokumaketha, ukwenza ngcono ukuba khona ku-inthanethi, nokusebenzisa izibalo zedatha, amabhizinisi okuthengisa anika amaklayenti awo amandla okuhlala encintisana endaweni yemakethe eshintsha njalo. Kusuka zokuqala ukufuna ukuqashelwa komkhiqizo emabhizinisini amisiwe ahlose ukwandisa isabelo sawo semakethe, izinsizakalo kanye nemininingwane ehlinzekwa ngamabhizinisi okuthengisa kubalulekile esimweni sanamuhla sebhizinisi esincintisana kakhulu.
I-Digital Marketing yigama elibanzi elihlanganisa yonke imizamo yokuthengisa esebenzisa izinto zikagesi kanye ne-inthanethi ukuze kuthuthukiswe imikhiqizo noma amasevisi. Kubandakanya iziteshi eziku-inthanethi ezahlukahlukene nezinkundla zokuxhumana namakhasimende lapho echitha khona isikhathi esiningi ku-inthanethi. Ukumaketha kwedijithali kusebenzisa ubuchwepheshe nedatha ukuze kufinyelelwe izethameli eziqondiwe, kuhlanganyele nabantu abangase babe amakhasimende, futhi ekugcineni kwenze izenzo ezifiswayo, njengokuthenga noma ukubhalisela incwadi yezindaba. Izingxenye ezibalulekile zokumaketha kwedijithali zifaka:
- Iwebhusayithi Marketing: Ukudala nokuthuthukisa iwebhusayithi njengendawo emaphakathi yemisebenzi yokumaketha ku-inthanethi. Lokhu kuhlanganisa ukulungiselelwa kwenjini yokusesha (SEO) ukuze kuthuthukiswe izinga lenjini yokusesha nolwazi lomsebenzisi.
- Ukumaketha kokuqukethwe: Ukudala nokwabelana ngokuqukethwe okubalulekile (okufana nokuthunyelwe kwebhulogi, izindatshana, amavidiyo, ne-infographics) ukuze uhehe futhi ubandakanye izethameli eziqondiwe. Ukumaketha okuqukethwe kuhlose ukusungula ubuchwepheshe kanye nokwakha ukwethembana ngamakhasimende angaba khona.
- Ukukhangisa ngemidiya yomphakathi: Ukusebenzisa izinkundla zokuxhumana njenge Facebook, Instagram, Twitter, Pinterest, Futhi I-LinkedIn ukuxhumana nezithameli, ukukhuthaza imikhiqizo/izinsizakalo, nokwakha ukuqwashisa ngomkhiqizo. Kubandakanya kokubili ukukhangisa okuphilayo (okungakhokhelwa) nokukhokhelwayo.
- Ukukhangisa Nge-imeyili: Ukuthumela imikhankaso ye-imeyili ehlosiwe ohlwini lwababhalisile ukuze ukhulise umkhondo, uthuthukise imikhiqizo, noma wabelane ngokuqukethwe okubalulekile. Ukumaketha nge-imeyili kungenziwa kube ngokwakho kakhulu futhi kusebenza kahle ekugcineni ubudlelwano bamakhasimende.
- I-Search Engine Marketing (SEM): Ukwenza imikhankaso yokukhangisa ekhokhelwayo ezinjinini zokusesha ezifana ne-Google ne-Bing. Lokhu kuhlanganisa ukukhangisa kwe-pay-per-click (PPC), lapho abakhangisi becela khona amagama angukhiye ukuze babonise izikhangiso zabo emiphumeleni yosesho.
- Ukumaketha Okuhambisanayo: Ukubambisana nezinkampani eziphethwe noma amanye amabhizinisi ukukhuthaza imikhiqizo noma amasevisi. Abasebenzisana nabo bathola ikhomishini ngokuthengisa ngakunye noma isenzo esikhiqizwa ngemizamo yabo yokumaketha.
- I-Influencer Marketing: Ukusebenzisana nabagqugquzeli benkundla yezokuxhumana kanye nochwepheshe bemboni ukukhuthaza imikhiqizo noma amasevisi. Abathonya bangafinyelela izethameli eziningi nezibandakanyekile.
- Ukumaketha kwevidiyo: Ukudala nokwabelana ngamavidiyo ezinkundleni ezifana ne-YouTube noma inkundla yezokuxhumana ukuze ubandakanye futhi ufundise izethameli. Okuqukethwe kwevidiyo kungasebenza kahle kakhulu ekudluliseni imilayezo.
- I-Mobile Marketing: Ukuthuthukisa imizamo yokumaketha yamadivayisi eselula, okuhlanganisa amawebhusayithi asabela eselula, izinhlelo zokusebenza zeselula, nokumaketha kwe-SMS.
- Izibalo nokuhlaziywa kwedatha: Ukusebenzisa idatha namathuluzi okuhlaziya ukulandelela nokulinganisa ukusebenza kwemikhankaso yokumaketha yedijithali. Le ndlela eqhutshwa idatha ivumela abathengisi ukuthi benze izinqumo ezinolwazi futhi bacwengisise amasu abo.
Ukumaketha kwedijithali kuyaguquguquka futhi kuhlale kuvela ngenxa izinguquko kwezobuchwepheshe, ukuziphatha kwabathengi, Futhi amapulatifomu e-inthanethi. Abathengisi bedijithali abaphumelelayo bahlala benolwazi lwakamuva ngezitayela zemboni futhi bavumelanise namasu abo ukuze bahlangabezane nezidingo ezihlala zishintsha kanye nokuthandwa yizithameli zabo eziqondiwe.
